The Ministry of Economy, Entrepreneurship and Tourism (MEAT) conducted, between October 13-19, an information visit for 9 tourism companies in the United States of America to promote Romania on the American market, through an intensive tour focused on exploring some of the most attractive sights and tourist destinations in our country, the Ministry informs on its website.
"The route started from Transylvania and included exceptional tourist attractions, such as Salina Turda [Saline - editor's note], the Alba Carolina Citadel and the Corvinilor Castle, which highlight both the history and the natural beauty of the region. Spa tourism with its millenary tradition was also promoted, with stops at Geoagiu Bai, where the participants explored the ruins of the Roman baths at Germisara and the Clocota waterfall," says the same source.
The cities of Cluj-Napoca, Sibiu and Bucharest were also presented as cultural destinations, while the castles of Valea Prahovei region completed the itinerary.
MEAT's campaign is aimed at strengthening Romania's position as a destination of interest for this market, in the context of a global increase in post-pandemic tourism, the ministry states.
Romania saw a significant increase in the number of American tourists, over 25%, reaching 218,000 visitors in 2023, compared to 173,000 in 2022, according to data from the National Institute of Statistics. Moreover, in the first six months of this year, the USA ranked fourth in the top source countries for Romanian tourism, surpassing traditional markets such as France and Spain.
At the end of the information visit, the 9 American travel companies, respectively Downtown Travel, Panorama Travel, SKybird Travel, Up and AWay Travel, Voyzant, Road Scholar, ACIS, Grand Circle, Flight Center USA, had a meeting in Bucharest, in B2B format, with Romanian tour operators. Turkish Airlines, as a partner of the initiative, provided the air transport for the American representatives.